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Logos and Brands

Researched and analyzed the project's needs and created successful, accessible and playful brands that users love.

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Chamber of Commerce.

Brand Strategy and identity.

Helped the Greater Sudbury Chamber of Commerce by planning and creating a brand strategy for their events to have a better connection and interaction with the local community and their members.

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The events provide updates with information that will impact the city of Greater Sudbury and its community, workshops about the latest trends to help people achieve their goals, engaging events to meet people from the community, and a newsletter to stay connected about what is happening with local businesses in Sudbury, Ontario.

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I used the brand strategy created for the events to layout and display the content for the 127th Annual Report. Based on the project’s requirements, they consulted me on how to create an annual report and after my review, we made a product having into consideration the best practices of graphic design.

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The Greater Sudbury Chamber of Commerce also required 3 roll-up banners to display their more than 90 proud member logos thought their events. I contacted, scheduled, and coordinated the printing process while providing constant updates to the appointed director.

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Colossal

Brand identity and event.

Colossal was born from the lack of multicultural events in Sudbury, Ontario.

logo, colours, and graphics of colossal's brand
logo, colours, and graphics of colossal's brand

At the festival, people will be able to experience the food, music, dance, energy and happiness from Colombia here in Canada. The brand also reinforces it is spelled COLOmbia.

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carlos project image 3
carlos project image 3

With Colossal, people will be able to experience the magia and warmth from Colombia in Canada.

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carlos project image 3
carlos project image 3

Tickets, posters, a landing page, and wristbands will help the brand to reach the audience.

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Helping Hands

Brand identity and event.

The United Nations (UN) is committed to settling disputes by peaceful means and saving generations from war.

logo, colours, and graphics of colossal's brand
logo, colours, and graphics of colossal's brand

Helping hands is a campaign promoting the International Year of Peace and Trust in 2021. Graphic Design should always be communicating these values.

logo, colours, and graphics of colossal's brand
logo, colours, and graphics of colossal's brand

Commemorative post stands, collectible packages, and way-finding are some of the references to the audience and identify how to participate in the event.

logo, colours, and graphics of colossal's brand
logo, colours, and graphics of colossal's brand
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Social media campaigns and motion graphics are key factors to catch the audience’s attention.

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AIR: Grad Show

Brand identity and event.

AIR was the Cambrian College Graphic Design Student’s Exhibition grad show in 2022. The event was promoted through social media. T-shirts and stickers were also printed to promote the event.

logo, colours, and graphics of colossal's brand

Colours guide and direct the attention of the audience.

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A countdown video and a logo animation made it possible for the brand to interact with the audience.

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Discord

Re-brand and identity

Discord is a platform that connects people around the world by sending video, text, or record messages while playing video games!

logo, colours, and graphics of colossal's brand
logo, colours, and graphics of colossal's brand

Brands should be user-friendly and easy to identify. Here is my proposal for a re-brand that will allow the audience to “breathe” much better.

logo, colours, and graphics of colossal's brand
logo, colours, and graphics of colossal's brand
logo, colours, and graphics of colossal's brand

Colours will help to guide the audience to interact much easier with the platform.

logo, colours, and graphics of colossal's brand
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The brand can also be displayed in big formats, like a car for example.

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Go to the previous section: illustration
o to the previous section: illustration
Go to the next section: user experience
Go to the next section: user experience

Carlos Potes coded the website in 2022 using HTML, CSS, and Java Script.

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